North Korean state media revealed in June that the country was going through a “food crisis” and that Kim Jong Un ordered his government to revive food distribution to alleviate the emergency situation.

Now, state television is projecting an image of stability and elite lifestyles in a new public service announcement encouraging parents not to let their children skip breakfast or stay up late using the computer.

The new public service announcement, aired on Korean Central Television (KCTV) on Aug. 8, says parents must feed their children breakfast every day, limit their soda and cold water intake and enforce sleeping