About the Author
View more articles by Chad O'Carroll
Chad O'Carroll has written on North Korea since 2010 and writes between London and Seoul.
If you visited North Korea in the past decade or two and were feeling in need for a wake-up, you might recall buying slim-style canned coffee drinks by the famous Japanese brand Pokka.
Sold at hotel shops, highway stops, and even kiosks in far-flung corners of the country, the ongoing availability of Pokka drinks represents a rare case of a foreign consumer brand attaining nationwide popularity in the Democratic People’s Republic of Korea.