March 29, 2023

“Delicious anytime, anywhere”: the changing face of North Korean packaging

A major growth in the consumer goods market has seen DPRK designers up their game

North Korean culture and society is sometimes regarded as stagnant, but even an examination of something as simple as the packaging of everyday items shows that Pyongyang, once determined to resist modernization, appears to be increasingly adopting foreign influence to market its growing consumer goods industry.

Food items recently seen on supermarket and shop shelves in the DPRK suggest noticeable foreign influences. Food packaging from South Korea, in particular, appears to have inspired North Korean designers.