Thousands of North Korean propaganda sector workers gathered in Pyongyang this week for a four-day conference on boosting worship of leader Kim Jong Un and eliminating reluctance to follow his orders, according to state media.

The “second workshop of officials in the field of propaganda work of the Workers’ Party of Korea (WPK)” took place from April 20 to 23, the Rodong Sinmun reported Wednesday, saying the event would raise society’s focus on Kim-centered ideology “to a whole new level.”

It comes as Kim has steadily enhanced his cult of personality in recent years, introducing new paintings and murals