August 13, 2022

Pyongyang’s “Miniso” store rebrands amid increased scrutiny

Store changes name to "Evolution," sources say, but stock remains Miniso for the time being

Just months after opening, North Korea's first-ever branded store has changed its name and removed all of the most visible signs of its Japanese-Chinese franchise heritage from its walls, sources told NK News.

North Korea's sole outlet of the Miniso "lifestyle brand," appears to have been completely renamed as part of a nine-day "refurbishment" closure in July.