A North Korean company more commonly seen selling sporting goods and tobacco has branched out into alcohol, pictures acquired by NK News show.

The Naegohyang company’s products were seen for sale at the Chongryu Hotel in Pyongyang, according to the source who provided the photos.

“These two advertisements were stuck on a bar bridge inside a restaurant that’s heavily visited by foreigners,” the source, a frequent visitor to Pyongyang, said.

Naegohyang’s new brand bears a striking similarity to South Korean iterations of the popular Korean liquor, and was initiallyseen at the Pyongyang International Trade Fair (PITF) in May, alongside the