You may never have heard of Chung Mong-jun, though it is a name you should probably remember. Chung is the son of the late Chung Ju-yung (the founder of Hyundai). Chung the younger is a prominent member of the ruling Saenuri Party in South Korea, a former supporter of the late Roh Moo-hyun and generally a pro-corporate pragmatist. He has served as a member of the National Assembly since the late 1980s. He was also the mastermind behind South Korea’s successful bid for the 2002 World Cup that it cohosted with Japan. He is now probably the leading advocate of