While Kim Jong Un regularly takes a drag of his cigarette in front of state cameras, North Korea is investing even more in its public health campaign to curb smoking — state media highlighted several ongoing projects at the DPRK’s “smoking cessation research center” on Friday.

According to North Korea’s state-run Arirang Meari, the research center (금연연구보급소) analyzes data and compiles anti-smoking trends from around the world. It scrapes the globe for what works, then takes that information and makes it public to North Korean citizens — for example, the government claims it opened an online campaign site on