North Korean smartphone brand opens showcase shop on skyscraper street | NK News
June 23, 2024
News

North Korean smartphone brand opens showcase shop on skyscraper street

Jindallae brand appears to be growing in popularity, despite persistent economic problems in much of the country

A North Korean smartphone brand has opened a new shop among the skyscrapers on Pyongyang’s recently built Hwasong Street, according to NK News analysis, a sign the brand has become more popular despite the country’s economic problems during the pandemic.

The front of the Jindallae IT Exchange Company shop (진달래 정보기술교류소), featuring a large advertisement for previously unknown smartphone designs, appeared in a new segment about city landscaping airing this month on Korean Central Television (KCTV).

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