September 30, 2023

How North Korea is embracing more entertaining propaganda for the TikTok era

Mini documentaries and flashy missile launch videos show Pyongyang can adapt delivery, though messages remain the same

North Korean propagandists have always tried to follow and imitate pioneering media trends from elsewhere. Wherever possible they strive to beat the enemy with their own weapons, using innovative technologies to create DPRK versions of contemporary or historical events. 

With the leadership operating under the belief that the destiny of the Kim family-led state depends on well-functioning propaganda, tireless development has been a constant feature of North Korean state media. Even during the most inflexible time of Kim Il Sung, North Korean propaganda tried different modes, vacillating between Soviet and Chinese approaches and searching for what worked best for the North Korean audience.