North Korean state television is actively preparing newer and better programming for children amid rising demand, Korean Central Television (KCTV) announced on Monday.

The commitment comes after authorities instructed the arts industry and TV broadcasters last January to “wage a vigorous media campaign aimed at deeply instilling” the ruling party’s socialist ideology in viewers. 

It also comes after Pyongyang passed a new law in late 2020 to crack down on “the spread of anti-socialist ideology and culture.” Illegal foreign media smuggled into the country had risen in popularity prior to the pandemic, but experts have told NK Newsthat crackdowns