One of North Korea’s longest-running cosmetics factories recently launched a new online store for its top “Pomhyanggi” (scent of spring) brand, the country’s external-focused Meari outlet reported on Wednesday.

Meari— which primarily targets international audiences — said the new website, managed and operated by the Sinuiju Cosmetics Factory and likely run on the country’s closed-off intranet, has recently “gained popularity among users.”

The navigation menu reportedly includes an “introduction of the organization, online store, sales unit, platform for discussion, and distribution of knowledge,” the outlet said, without providing further information.

“Subscribers are able to see details including the