From pilgrimage to profit: N. Korea’s search for tourism revenue | NK News
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September 28, 2026Sep 28, 2026

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From pilgrimage to profit: N. Korea’s search for tourism revenue

Opening of new terminal at Sunan airport a new step in tourism infrastructure – but will tourists come?

Whan that Aprill, with his shoures soote

The droghte of March hath perced to the roote

And bathed every veyne in swich licour,

Of which vertu engendred is the flour;…………

Thanne longen folk to goon on pilgrimages

Thus begins Geoffrey Chaucer’s Canterbury Tales, a landmark in early (late 14th century) English literature and a paean to tourism (hint: read aloud or follow the link for a modern version). Tourism, in the form of pilgrimages to a place considered holy, has a long history stretching back thousands of years, and continues to be important today; the most prominent example