From Military-First to Sports-First? | NK News
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September 20, 2026Sep 20, 2026

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From Military-First to Sports-First?

Emphasis on international competitions may hint at soft power approach

While sports fans across Asia were tuning in to the end of the 2014 Asian Games in South Korea, the international media was in a frenzy: where was North Korean leader Kim Jong Un? Among the rumors swirling during Kim’s 40-day absense was a report that Pyongyang was in lockdown, with Kim possibly overthrown in a coup. The affair was itself like watching the end of a sporting event, with the news outlets sitting on the edge of their seats with the clock winding down.

Inside North Korea, the absence of the North Korean leader was not quite as conspicuous.