‘Stunned by the sunny image’: What Kim Jong Un’s fashion reveals about his rule | NK News
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October 05, 2026Oct 05, 2026

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‘Stunned by the sunny image’: What Kim Jong Un’s fashion reveals about his rule

North Korean leader uses clothes both to link self to forbears and assert own identity, while betraying love of luxury

His clothes range from a black leather trench coat and white military uniform to classic communist Mao suits. The accessories encompass Russian ushanka, aviator sunglasses and expensive Swiss watches. His footwear options include trendy Mediterranean sandals.

While few would call him a fashion icon, North Korean leader Kim Jong Un has established his own style since rising to power over a decade ago, sometimes taking cues from his predecessors’ wardrobes, while in other cases jettisoning tradition to follow his own tastes.

His fashion choices have reportedlyeven started trends among the general public, apparently to the chagrin of the leadership