North Korea’s flagship brewery has launched a new low-calorie version of the famous Taedonggang beer, in a move that one expert said could help satisfy overlooked demand for light beer among weight-conscious citizens.

The Taedonggang Brewing Company recently released a “‘sugar-cut beer’ with low sugar content and calories” that is “very effective for sports enthusiasts and people with overweight bodies,” according to the Choson Sinbo, a pro-DPRK outlet in Japan with close ties to the regime.

The outlet reported on Monday that the new light beer, the eighth varietyoffered by Taedonggang Brewing Company, is growing in popularity among