In flashy new ad, top North Korean drinks company touts products' health benefits | NK News
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October 20, 2026Oct 20, 2026

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In flashy new ad, top North Korean drinks company touts products’ health benefits

"Remarkable" marketing campaign hints at burgeoning domestic demand, expert says

One of North Korea’s most prominent beverage manufacturers recently released a three-minute video touting the health benefits and “superior quality” of its most popular products.

In an advertisement released through externally-focused media outlet the DPRK Today on Tuesday, the Pyongyang-based O-il General Health Drinks Factory claims to make the “utmost efforts to ensure the excellent quality of soft drinks.”

“Compete with the World! Challenge the World! Keep Ahead of the World! Break Through the Cutting Edge!” a slogan at the beginning of the video says.

The company — whose name translates as “May 1st General Health Drinks Factory” — is a “comprehensive