The great North Korean soju fiasco: Inside the curious case of Steve Park | NK News
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September 26, 2026Sep 26, 2026

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The great North Korean soju fiasco: Inside the curious case of Steve Park

New details from former partner shed further light on doomed ventures

A few days shy of exactly five years ago, the Kim Jong Il regime hired Korea Pyongyang Trading U.S.A., a two-man business run from an apartment in Upper Manhattan, to help revive its now-shuttered Mount Kumgang resort. Attracting visitors would be a herculean task, as North Korean troops shot and killed a South Korean tourist four years earlier who accidentally wandered into a restricted area.

“The Directorate for Keumgangsan Special International Tourism District (hereinafter ‘A’) and the Korea Pyongyang Trading U.S.A. Inc. (hereinafter ‘B’) have agreed to develop the Keumgangsan area, a world-famous mountain, into a special world-class international tourism