Kim Jong-un, the heir apparent to North Korea’s troubled throne, remains an enigma. The mystery surrounding this young man has thrown a veil over what the international community –and South Korea- can say for certain about the question of succession in North Korea. Of especial importance to this issue is the matter of propaganda. Propaganda will be essential for the successful and peaceful handover of power, so it is telling to examine the degree to which a visible campaign in favour of Kim Jong-un can be found. Of equal importance is the examination of the propaganda campaigns that granted both