Marketing for a new North Korean beer has spread on Chinese social media in recent months, though an expert said the product appears to be a rebrand of an existing brew rather than a newly developed export.

The beer named “Pado” (파도), meaning wave, first appeared publicly in December, when a newly registered Douyin account began posting images of the beer’s label and packaging.

The account, “Imported From DPRK Pado Beer,” describes itself as the general agent for the brand in China and has since uploaded multiple promotional videos.

The marketing materials identify the beer as produced by Rason Ryongson