South Korean President Lee Jae-myung announced his plan to reduce tensions on the Korean Peninsula with a new acronym last week — E.N.D., or “Exchange, Normalization and Denuclearization” —  but there’s good reason to doubt his awkward English-language shorthand will appeal to Pyongyang.

Ignoring the fact that denuclearization looks like a pipe dream in 2025, the new acronym hardly strikes an optimistic note for inter-Korean affairs, carrying associations of despair and finality. Former President Kim Dae-jung’s “Sunshine Policy” did a better job of projecting hope, though even that name suggested to the DPRK that the South just wanted to lull