Why Kim Jong Un’s campaign to compel youth loyalty is bound to backfire | NK News
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September 28, 2026Sep 28, 2026

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Why Kim Jong Un’s campaign to compel youth loyalty is bound to backfire

Some say young North Koreans look more favorably on regime, but spread of outside media undermines faith in the state

Concerns that the loyalty of young North Koreans is wavering due to their exposure to K-pop and South Korean media have driven Kim Jong Un to double down on efforts to control youth, and according to one recent report, that campaign is actually working.

An article recently published by Pacific Forum argues that “compared with older cohorts, North Korean youth have a more favorable view of the regime,” drawing on data from Seoul National University defector surveys.

The authors present a different take on the DPRK youth debate, which is usually focused on the increasing degree of disloyaltyamong young