A North Korean middle school recently posed a question to students that kids in other countries have been belting out for a decade: “Do you wanna build a snowman?”

NK News analysis of DPRK state media shows that Segori Junior Middle School in Pyongyang is using Disney’s 2013 hit film “Frozen” to help students improve their conversational English, after leader Kim Jong Un reportedly encouraged changes to school curriculums.

But while this speaks to the U.S. media juggernaut’s cultural reach and influence, the use of the film in a controlled school setting does not point to a broader easing of