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With the general election less than two months away, everyone in South Korean politics is jockeying for the most valuable commodity in modern politics: attention.

In Seoul, where true primaries are rare and party elites hold disproportionate sway in deciding nominations, the months leading up to a general election are colloquially known as “acquisition season.” Each major party parades before the media a series of celebrity newcomers who will stand for election, in a desperate scramble for positive headlines (a process that