May 20, 2024
News

In flashy new ad, top North Korean drinks company touts products’ health benefits

"Remarkable" marketing campaign hints at burgeoning domestic demand, expert says

One of North Korea's most prominent beverage manufacturers recently released a three-minute video touting the health benefits and “superior quality" of its most popular products.

In an advertisement released through externally-focused media outlet the DPRK Today on Tuesday, the Pyongyang-based O-il General Health Drinks Factory claims to make the "utmost efforts to ensure the excellent quality of soft drinks.”

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