Feature-length commercials: N. Korean ideological dramas peddling products | NK News
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September 27, 2026Sep 27, 2026

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Feature-length commercials: N. Korean ideological dramas peddling products

How a drama centered on a mineral water factory set the stage for a new type of advertising

Imagine a drama where a pretty-looking fresh female graduate dreams about postgraduate studies in the field of culinary arts. Her father, however, insists she apply for a job at the local McDonald’s. The girl reluctantly obliges her father’s will, whereupon she is invited into a fascinating world of the renowned corporation, in which professionals are working sleeplessly on the healthiest versions of burgers, superior to the menus of the best French restaurants.

While working shoulder-to-shoulder with her new colleagues, the girl meets her love: the offspring of a noble family, a prince in disguise who sees his life’s mission as