How North Korea's nascent consumerism has succeeded in toeing the party line

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How North Korea’s nascent consumerism has succeeded in toeing the party line

Far from challenging juche orthodoxy, DPRK-style capitalism has pushed traditional state values

Tatiana Gabroussenko October 17, 2018

How North Korea’s nascent consumerism has succeeded in toeing the party line

CPC_5737 by nknews_hq on 2016-10-02 08:11:04

In the countries of the former socialist bloc, the emergence of market advertising was the first sign of the end of Communism. North Korea is no exclusion from this rule.

However, the chosen course of “reforms without openness” made nascent North Korean advertising quite special, in many aspects different from the post-Soviet analogue.

About the Author

Tatiana Gabroussenko

Tatiana Gabroussenko obtained her PhD in East Asian Studies at the Australian National University. She is currently a professor of North Korean studies at Korea University, Seoul. Her latest book, "Soldiers on the Cultural Front: Developments in the Early History of North Korean Literature and Literary Policy," was included in the Choice magazine list of Outstanding Academic Titles of 2012.

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