A North Korean IT company has launched an Amazon-style online retailer using an electronic payment system and offering services including online booking, the state-run DPRK Today reported on Thursday.

The state-run outlet reported that the “Sili online store (실리전자상점),” recently developed by Pyongyang Kwangmyong IT Company, is being widely used by North Koreans and has received favorable reviews from customers.

Sili (實利) roughly translates to “true profit.”

The e-commerce market— which can be accessed using both mobile phone and PC — is reported to be an “electronic commercial service system for purchasers, sellers, and managers.”

The store, the report said, differs from other