A North Korean IT company has launched a virtual makeup application for local smartphone users, state-run DPRK Today reported on Wednesday.

The app, named “Pomhyanggi 1.0,” developed by the Kyonghung Information Technology Exchange Company, reportedly helps women “improve their appearance.”

It’s name means “scent of spring” and is the same as one of North Korea’s oldest cosmetic brands.

“Women bear the same thought of making their appearance more beautiful at the bottom of their heart. [They think about] how they can become more pretty by using which makeup method and what kind of makeup tools,” the DPRK Today said.

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