North Korea, it is safe to say, has an image and branding problem, and over the years has tried a variety of techniques to improve its image and sell itself to the outside world.

And because of its bad reputation and behavior, it seems unlikely a high-profile advertising agency will be taking the government of the DPRK on as a client any time soon.

But what if, instead of the usual propaganda ministries churning out the usual stuff, North Korea’s branding was turned over to an actual agency, with the skills and creativity to remake the country’s image?

Enter Ricardo Barroz, a