A billboard advertising the importance of Korean unification has appeared in New York’s Times Square, a famous advertising venue for major brands and events.

The sign reads “Korean unification would be an immeasurable bonanza, for any nations with interests in the Korean Peninsula,” (통일은 대박이다 ) quoting a speech that South Korean President Park Geun-hye gave earlier this year. Park is also pictured in the advert, shaking hands with President Obama.

The billboard was paid for Han Tae-guyk, a 66 year old Korean American man, who told Yonhap that he wanted to stress the importance of President Park’s speech about