North Korea made a strong push to promote domestic vacations to its citizens in August, advertising beach holiday opportunities in the domestic press and on national television.

Together, the increased coverage and direct advertising of domestic vacationing opportunities suggests that increasing numbers of North Koreans are now aware of the concept of domestic tourism and national beach vacation spots.

Previously, the concept of beach vacationing was restricted to North Korea’s elite, foreign tourists, or those coming from the towns closest to the resorts.

BEACH ADVERTISING

An August 16 edition of Rodong Sinmun featured advertising for domestic beach holidays aimed at what