February 06, 2023
Features

North Korea promotes beach holidays via domestic ad. campaign

Push to promote beach vacations suggests holidays no longer solely for elite

North Korea made a strong push to promote domestic vacations to its citizens in August, advertising beach holiday opportunities in the domestic press and on national television.

Together, the increased coverage and direct advertising of domestic vacationing opportunities suggests that increasing numbers of North Koreans are now aware of the concept of domestic tourism and national beach vacation spots.