A new North Korean smartphone boasting artificial intelligence (AI) and voice command technology made its debut at the country’s latest trade fair, showcasing local manufacturers’ ongoing evolution to keep up with the growing demands of an increasingly mobile-savvy domestic market.

Sujongchon Technology Trading Company unveiled its new flagship phone, the Sujongchon 3010, at the 23rd Pyongyang Spring International Trade Fair held from May 12 to 16, as well as other devices including smartwatches and TVs.

The Sujongchon 3010 features “cutting-edge artificial intelligence technology” powering AI-based facial beautification for photos, image compression and smart reduction of the device’s