The Hong Kong-based human rights group North Korea Defector Concerns received unprecedented media attention on Sunday when it held a protest to draw attention to North Korea human rights abuses, thanks to a local Kim Jong Un impersonator.

The protest, which started on Sunday at 2:30 pm in front of the Hong Kong Immigration Tower, was aimed at urging the North Korean government to improve its human rights record and to immediately abolish political prison camps.

The organizers got help in drawing attention to their cause from a recently famous Kim Jong Un lookalike.

The lookalike, known only as ‘Howard’, was