April 25, 2024
News

North Korean soccer match features conspicuous ads

Match with World Cup implications features influx of advertisements, apparently aimed at foreign audiences

The soccer game in Pyongyang’s Kim Il Sung stadium last Tuesday featured a large number of commercials by North Korean companies, implying an ongoing economic transition.

In North Korea’s match with Uzbekistan, a regional competition with implications for participation in the 2018 World Cup, there were various commercials from Rason Taehung Trade Company, Choson Kumgang Group, Kaesong Koryo Ginseng, Malgeun Achim (clear morning), Pyongyang Construction Material Factory and Ryunmot (pond) Trade Company.

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